Within 6 months of joining OBMI, I lead the marketing team in designing the rebrand of the eighty year old architecture firm. Which included creating revised brand standard company wide in 7 different offices around the world.
The updated OBMI logo has a distinctive modern feel, it also pays homage to the firms rich history retaining the respected blue box exuding the classic confidence. The company felt that preserving the box was a critical component of the rebrand to ensure the new identity reinforced the firm’s commitment to authentic, strength, and heritage.
All business collateral was rebranded including the website, company stationery, marketing materials, international advertisement, employee resumes, project sheets, video intros and outros, Microsoft Office documents, social media elements, company checks, and more.
“Very excited about our new brand or new look for OBM International. Its very much part of our signature. We have a presence and an authenticity and a commitment to our clients we have established over the years and the new look its going to change that. The new look is a development which is really reflects what we see is our new position in our global environment. So its fresh, its more contemporary its exciting and it really expresses some of the concepts of innovation and creativity that we are really bringing to our clients in this day and age.”
–Tim Peck, OBMI Chairman
The business card was designed to be folded into a perfect square, mirroring the logo. With a high gloss varnish on the front, the logo is subtle and bespoke. The elegant soft touch finish and graphic gold foil lines inside makes any first impression memorable and luxurious.
Clean, elegant gold foil rule anchors the copy to the page for the print collateral. Angled lines, mimicking the logo, are used for graphic elements and variety.
For the global firm, stationery was rebranded for not only in English, but also Arabic for the Saudi Arabia office. All print collateral was adapted into right-left reading format. I worked closely with the managing direct to make sure all templates were correct in Arabic.
The logo was reproduced on a wide range of materials for employee gifts and office accessories.
Cohesive firm wide qualification package was created with the refreshed graphic elements. The gold rule was incorporated as a containing box to separate the image and text. Through out the body of the qualification package the logo anchors the page in the bottom right hand corner.
Designed and executed international advertisements which incorporating the refreshed brand. The broken gold box reflects the logo and creates frame around the picturesque imagery.
Redesign email blast template to incorporate brand elements like the visual striking angled lines to capture the attention of the clients and create variety.
Studies have shown that companies that maintain consistency in their brand are 20% more successful and enjoy a higher level of confidence by client and business partners. The Graphic Standards Manual was created to serve as a guide for OBMI employees across all communications whether internal or external.
Many logo concepts were created in this process. Each logo concept began with a square like the original logo. Below were two other front runners. Ultimately the board believed deviating from the square logo would go to far.